Thinking, Fast and Slow
Daniel Kahneman
Nobel laureate Daniel Kahneman reveals the two systems that drive the way we think — System 1 (fast, intuitive) and System 2 (slow, deliberate) — and how they shape our judgments, decisions, and happiness.
Album
Key Ideas
2. Anchored
The anchoring effect means your brain latches onto the first number it hears and adjusts from there — even when that number is completely random. Ask people 'Is the population of Chicago more or less than 5 million?' and they guess higher than people asked 'More or less than 200,000?' The anchor pulls you toward it, invisibly, even when you know it's arbitrary.
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